We’d like to thank all our loyal customers for your continuing support during the past year and during the 2019 season so far. We’re continuing to bring you the finest UPF 50+ performance fishing shirts, keeping you first and foremost in our brand concept. With so many USA fishing apparel brands on the market, we’re very grateful that you’ve chosen us to provide you with fashionable and comfortable sun protection apparel that allows you to pursue your passion your way. Our styles are continuing to expand, with logos and designs for a wide variety of fishing pursuits including the new Navy Surf Bluefish Hunter shirt, Largemouth and Smallmouth, Pike, Walleye, Muskie, and Crappie styles, as well as the most popular Trout & Salmon designs in our Coldwater Pursuit line featuring Chrome (Steelhead), Brown Trout, Rainbow Trout, Brook Trout, Coho and Chinook Salmon. For those of you who are passionate about Speckled Trout fishing, check out our unique Black Teal Speck Hunter shirt. Or if Redfish is your preference, our cool and comfortable Molten Lava Redfish Hunter shirt will show exactly who you are around town, and keep you protected from the sun while on the water. For all of you who love crabbing, we know you spend a lot of time in the sun and on the water, so we added the Men’s and Women’s Bay Grey Blueclaw Hunter style to the lineup. Our functional fishing fashion is suitable for fly fishing the streams, rivers, lakes or flats, pursuing your big game quarry off shore in pursuit of Marlin, Swordfish and Sailfish, or simply walking the shores of neighborhood lakes and canals in South Florida in search of Peacock and Largemouth Bass. We believe that true performance fishing is not simply to promote our own logo or brand, but you help you perform better by putting you in the mindset of the fish hunter, all while keeping you protected from the dangers of skin cancer with our lab certified 50 + UPF fabric. “ Addicted fishing apparel ” seems to be the new phrase with the young crowd, and we’re glad to have been so popular with the younger generation of anglers in the age of social media who desire to show their passion and lifestyle to the world. Not many USA fishing clothing brands have you and your passion front and center, which is why we love to say “Our Brand is Our Customer”. Also, our Monthly Photo Contest is back in full swing after the winter hiatus. So please continue sending us your photos wearing our shirts while holding your catch for a chance to win $200 in free merchandise from our online store. Thanks again to all of you who have purchased our UPF apparel from our site or from one of our many fine retailers. Please stay tuned for several new things we have in the works including fishing jewelry, decals, snook fishing lures and reef safe SPF 30 sun block. Wear Your Passion, Your Way!