Our grass roots community of individuals and fine retailers has been expanding to the fantastic guide services in the northeast and other parts of the US that offer guided trips for fresh and saltwater species that incite the passion for our great sport. Some of these guides have their own retail stores, however some aren’t affiliated with any store but rather have built their own clientele through their contacts, experience and ingenuity. Both however see the value in offering fine 50+ UPF performance fishing shirts to their clients as part of their guided trip package or simply as an optional product they can purchase that will keep them protected from the damaging effects of UV radiation and show who they are with designs and logos geared towards their passion and lifestyle.

Remember, our fishing apparel brand concept is not to promote our huge logo on the shirt front and turn you into a walking advertisement for us, but rather to enhance your life by providing a product that shows others who you are, what you do, and what your mindset is. The professional fishing guide lives and breathes this lifestyle, and their love for the sport is contagious. We encourage you to book a guided trip and learn from the best. The information and techniques gained from a day on the water with a guide will last a lifetime as will the memories of the great catches made. Whether your trip is fishing for Peacock Bass in the canals of South Florida from shore with Chris Hunter, or fly fishing with Stephen Pogodzienski (Pogopike) for Pike & Muskie in the northeast, your decision to book that trip was based on your passion for fishing, your desire to catch a new species or perhaps beat your personal best, and your goal of learning new techniques and improving your game. Our performance fishing shirts fit in perfectly with that whole thought process and the professional guide gets it. And if anyone knows the value of performance shirts with the highest sun protection rating available it’s the guide who spends his life on the water. We’ll expand on the technology of our soft and comfortable UPF 50+ fabric in a future blog post, but the dual benefit of sun protection and fashion can’t be beat. It’s all about you and your lifestyle…